Web Video in The White House

This entry was posted on Tuesday, April 5th, 2011 and is filed under Latest News.

US President Barack Obama announced on Monday that he was to stand for re-election in 2012 in a web video released on his website.

Despite being a bit miffed not to be asked to film it, we took a quick peek at the video posted on his campaign website. It features a montage of interviews with some of Obama’s supporters, with a supporting email marketing campaign addressing the need to ‘begin mobilizing (sic) for 2012’.

This follows ‘The Weekly Address’ – Obama’s series of web videos delivered every Saturday morning, much in the same style as the Web Video Store’s Video Blog platform as it goes.

It just goes to show…if the most powerful man on Planet Earth is utilising web video in his marketing strategy, then isn’t it about time you and your business did too?