The Power of your Video with SEOThis entry was posted on Tuesday, November 30th, 2010 and is filed under Latest News.
As you can see these days from Google’s search results, the emphasis has switched from static links to more dynamic content, such as video. Video SEO is a growing phenomenon as a result, and is a great way of promoting your Website Video – whilst maximising the amount of traffic to your website. So the big question is: how do come up with a successful strategy?
The End Goal
Firstly, it is important to recognise your end-goal. Many video producers will upload their content straight onto YouTube, which is an effective strategy in itself as this material is indexed by Google.
Of course, this doesn’t guarantee you a first page, or indeed top ten page result. And a YouTube link in Google will, naturally, lead the viewer to your YouTube channel – rendering your SEO effort meaningless.
If your goal is driving traffic, as is typically the case with SEO, this won’t be a successful strategy. You really need to be redirecting the audience to your website.
So how does Video SEO work?
The fatal error with video optimisation is to assume your web page is being indexed with the video included. You need to separate the two, and make sure Google and those other guys know you have video content on your site.
Whilst the Google search spiders can’t scan the actual video content, they use related items such as tags and titles to index and rank accordingly. The title of your video should match the title tag of the web-page, as Google prefers this.
Other sources of optimisation, such as descriptions and transcripts, can be deployed and should be key-word rich too.
Sitemaps & Spiders
Perhaps the best way to take advantage of Website Video SEO is to submit your Video Sitemap to Google. This works in much the same way as a traditional sitemap, in that it ‘flags up’ content to be searched by the crawlers.
In addition, ensure a robots.txt file is used on all web pages with video present. This will make it easier for the spiders to hunt you down.
The Future of SEO?
Whilst video SEO is still in the development stage, businesses are starting to see the impact that optimising Website Video can have on their commercial performance. With Google continuously re-inventing its ranking factors, it makes sense to take advantage of this latest development.
The benefits of Video SEO:
• Reduces Bounce Rate
• Increases Time Spent On-Site
• Generates Traffic
• Stimulates Interest
• You Make More Money!