The Convergence of Internet and TV

This entry was posted on Monday, June 20th, 2011 and is filed under Latest News.

Could you imagine a day when you’ve settled down for the evening, poured yourself a glass of 1984 vintage Shiraz…and you’re simultaneously watching Coronation Street and checking your Facebook profile. Seems a little far fetched? Not so, as the trend of TV and Internet converging continues at pace.



It is both the increase in consumption of user generated content – YouTube is at 2 billion users a day for instance, as well as reasonably new website video tools, such as the BBC iPlayer and Channel Four’s 4OD service, which have facilitated this convergence.


A New Era for Web Video Consumption


Many of this new generation of ‘smart’ TVs come with built-in wireless connectivity, which will ensure seamless integration into your existing Internet set-up. And most of the leading manufacturers are already on board, such as Sony, Samsung, LG and Panasonic, so you know they’re going to be good.


These sets offer traditional programming, whilst allowing the user to access their Internet connection. As with any new technology still in its infancy, the retail prices are still in the ‘executive’ bracket, but are likely to fall as these products become more commonplace.


Changes in Store


Many industry insiders are predicting that a similar model to the changing musical landscape will be mirrored with visual media. Basically, the trend for increasing album download sales, rather than physical CD purchases, will be replicated by a downturn in DVD sales, with the usual suspects such as iTunes and even Amazon soon enough offering movie downloads.


So the convergence of the Internet and TV means there’ll be no need to crane your neck and hunch over your tiny monitor to watch web video any more, which can only be a good thing. Update your status, drop a little tweet or check your latest eBay auction, all from the comfort of your armchair. All whilst catching up on the soaps or watching the footy. Marvellous.