The Amazon Kindle Fire

This entry was posted on Tuesday, November 15th, 2011 and is filed under Latest News.

Reading for me these days consists of my daily lunchtime newspaper, the industry blogs I read each day, the tweets I re-tweet every other minute, any motoring magazine new that month and when I can muster the energy . . . a book.


Finishing a book seams to be one of the hardest things to do these days and who can blame us with so many distractions around – Twitter, Facebook, YouTube, Call Of Duty and Fifa. I’m surprised it’s not been classed as a international distraction pandemic.


So when I read a few days ago that Amazon was bringing out a new Kindle, I didn’t really bat an eyelid. That was until I found out about some new functionalities.


The Amazon Kindle Fire


It’s called the Amazon Kindle Fire and it’s official release is today in the US (unconfirmed UK dates) and from what I’ve read it seems that Amazon have tapped into the market by providing an incredible value for money and extremely easy to use 7” tablet. Now the original Kindle didn’t seem to float everybody’s boat, however this jump from Amazon to push the Kindle Fire into the tablet world is very impressive.


So lets just take a quick look as to what you can expect from the new Amazon Kindle Fire:


  • Full Colour Touch screen
  • Access To Over 100,000 Movies and TV Shows
  • Apps and Games
  • Dual-Core Processor
  • Web Browsing – Amazon Silk
  • Millions of book titles
  • Free Cloud Storage
  • Children’s Books
  • Free Month of Amazon Prime
  • Email


At 7″ the Kindle Fire is extremely portable


I’m particularly excited about the IPS screen. Viewing films and TV shows will be much easier with the Fire as it has 15:36:9 ratio which is considerably much closer to the 16:9 ratio than the 4:3 of the iPad 2.


Thanks to the Fire’s built in readers, watching, reading and listening won’t be a problem at all as it can read all of the following files: Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV, MP4, VP8.


The Fire does only come with 8gb of internal hard drive memory but thanks Amazon’s Cloud service, you’ll be able to manage photos and music within minutes. One thing to remember here would be, yes, more memory is always better, but in effect if there was more internal memory, the product itself would have to priced higher, which is what the whole product is about – An affordable consumer tablet for all.


So that’s what it does have but what doesn’t it have?


Ok, no 3G, Bluetooth, GPS, Camera or memory expansion. Short battery life and slow responsiveness also seem to be the top causes for concern. After reading several reports on the sluggish connection via the Silk browser, Amazon tech support stated it would take awhile for its database to accumulate sufficient knowledge to anticipate it’s next moves.


Like stated before, if the Fire had included these features the price would have definitely been effected and mirrored higher priced tablets.




So it appears the new Amazon Kindle Fire stats ARE something to read about (pun intended) It’s inexpensive, easy to use and has immediate access to tons of different media that is currently available.


What I keep looking back at though is the price! $200.00 (roughly £130.00 over here in the UK) Parents are not going to be afraid of letting their kids use this tablet but most of all they’re not going to be afraid of buying it because of the price!


If you want an all singing all dancing tablet that does everything, buy an iPad – simple as. However if you want a smaller tablet with an equally smaller price tag, then the Fire is great!


Recent statistics from Ooyala capped tablet users as the most dedicated viewers of online video than any other form of device.


Here at the Web Video Store, our videos are encoded for mobile and tablet device’s as a matter of priority, ensuring your clients everywhere will see your video.