Selling your Home? Property VideoThis entry was posted on Wednesday, September 26th, 2012 and is filed under Latest News.
Selling a property can be a hard and lengthy process at the best of times, but in a recession the difficulty factor is raised even higher. This is why estate agents and vendors should be looking to any trump card that they can play in order to streamline a transaction. This is where the beauty of property video is a force to be reckoned with…
The use of photography has of course been the traditional method of giving potential buyers the metaphorical ‘keys to your home’. The effectiveness of this has never been in question, but that’s because an alternative has not readily been available.
Property videos open up a room and create a real sense of perspective – something which is distinctly lacking in static images. What this does is give the viewer an opportunity to ‘fantasise’ about what they would do with the space. Now you’ve tickled their fancy, the chances are they will book a physical viewing – creating an emotional attachment between the viewer and the house is the key to a sale.
With Broadband speeds increasing – and the Internet becoming more affordable – the quality of the web experience has improved drastically. Even the average family computer can now stream high quality, high definition property video tours with the minimum of fuss.
And they can visit your website and watch your property videos around the clock too, giving the viewer 24/7 access to a home. You wouldn’t want them knocking on your door in the middle of the night, would you? The ability to view online also minimises the inconvenience of wasted viewings in person – one of estate agents’ biggest bug-bears.
And the benefits of estate agent video for the agents themselves are plenty. Website hits will increase significantly, the quality of your ‘product’ will be enhanced, and – as a result of these things – your ranking in search engines will improve. The longer people stay on your website, the better it will be for that holiest of holy grails – SEO.