Social Panoramic Photography

This entry was posted on Tuesday, May 17th, 2011 and is filed under Latest News.

Saturday’s FA Cup Final was notable for two things – it culminated in the first trophy that Manchester City have won in 35 years, but more importantly it heralded the capture of the world’s largest ever 360 degree sports photograph.


The image was captured by renowned photographer Jeffrey Martin of, who used the technique of ‘panography’, or wide-format photography, to create this little beauty – a 10 gigapixel behemoth of the 88,643 or so Man City and Stoke fans, and various corporate bigwigs and hangers on, inside Wembley Stadium.


The ‘big picture’ is made up of almost 1,000 individual high resolution photos, shot using a digital SLR and a zoom lens mounted on a robotic tripod head, which swivelled in a continuous motion to capture the panorama of the stadium.


Martin has previously used the technique to capture his famous 80 gigapixel panorama of London. He was also commissioned by Glastonbury Festival to get a shot of around 70,000 pilgrims, which incidentally has received around 10,000 Facebook tags. It is also the technology that has powered Google Earth.


The Wembley panorama has created something of a buzz on the social network too, with around 17,600 tags at the time of publication. This could potentially be the biggest sharing incident online since this dear little tinker went viral.


So if you were there – or know somebody that was – then why not take a look. And if you are interested in finding out a bit more about the technical details of the project you can do so here.