Outsourcing Web VideoThis entry was posted on Thursday, March 3rd, 2011 and is filed under Latest News.
Web video has been without doubt one of the biggest growth areas in website design and online marketing over the past year or so, and this will continue to be the case for the foreseeable future.
As a result, web design firms and marketing agencies have been feverishly incorporating video content into their ‘products’ recently. But producing, filming and editing web video content can be a time consuming and expensive affair, and many companies will not have the resources or capability in-house to take advantage, and as a consequence will miss out big time. But this doesn’t have to be the case…
You Scratch My Back, and I’ll Scratch Yours
The benefits of re-selling web video for other creative industries are massive. Some video content producers, like ourselves for example, will do all the hard work, allowing you to get on with doing what you do best.
And the final result? You get to provide your clients and customers with an innovative, high quality product, without having to create a new department or alter your existing operations. What could be easier?
As a working example here at the Web Video Store we do a lot of work alongside the guys at Creare. To compliment their fantastic designs – and to ensure they are offering their clients the best possible end product – they task us with producing a variety of web videos, which will often depend on the particular customer’s industry, budget and individual tastes.
It works well as we clearly complement each other so well, and they are able to turnaround a finished web design in a shorter timeframe, as we are working simultaneously on the video side of things. And our clients are left with a dynamic and innovative website that will leave their competitors trailing in their wake. It really is a win-win situation.
Benefits of Web Video to You, and Your Clients
Web video can be incorporated into an array of media communications to ensure a swift and attention grabbing result. People will happily stay and watch a video, as you would expect, and as a consequence will stay on a site for longer, increasing the chances of a sale/enquiry etc. You really would be offering your customers a better end product, it’s as simple as that.
It’s worth remembering that introducing video to your websites or emails will reflect well on you as a company too. By embracing new technologies you show that you’ve got your finger on the pulse. Web video will soon be so all-encompassing that it’s a case of get involved or get left behind.