Internet TV – Retailing Future?This entry was posted on Tuesday, November 16th, 2010 and is filed under Latest News.
Internet TV really is the future of online retailing. It combines video content with clickable links, which then redirect the viewer to the relevant product page of the ‘shop’ section of the website.
This is a great way for the audience to see a product in action, with all of the features and benefits highlighted, and they can then make a purchase all from the single click of a mouse button.
Perhaps one of the best exponents of Internet TV is Marks and Spencer. They have a section dedicated to it on their website, which boasts several sections: Men’s Fashion, Ladies Fashion, Children’s Fashion, Home, Food, Flowers and – to show how web video can be used as a seasonal sales tool – Christmas.
There are also interviews, tips and how-to guides, all geared towards driving you to part with your hard-earned cash. So whilst we recognise how large a retailer Marks and Spencer is, it is also easy to see how Internet TV is going to become part and parcel of online retailing for smaller companies over the next few years.
Imagine you are looking for a new item of clothing for example.
Which works better – a still image or a video of a model wearing it, showing the cut and fit of the garment?
Now for the stat attack. Research has shown that a web video is proven to boost conversion rates by as much as 70%. The conversion rate of a website is defined by the ratio of visitors who go on to make a purchase/enquiry. So, in layman’s terms, Internet TV is going to be a cost-effective investment as the orders for your products roll in.
This is just one of the reasons why Internet TV is going to take off in a big way in 2011. So get one step ahead of your competitors early to take full advantage.