Create a Successful Video Campaign

This entry was posted on Monday, October 14th, 2013 and is filed under Latest News.

Video is now one of the most powerful tools on the web, with a one-minute video having the same value as 1.8 million words of text. With a successful video campaign, you can get the name of your brand out to a large amount of people, create a buzz around your product or service and this can result in an increase in sales. So how do you create a video campaign that is a success?


Know Your Audience


Who are you appealing to? What are their interests? Make sure you keep this in mind the whole way through the process, as you are far more likely to succeed if you have a person in mind that you are aiming to influence. Do some solid research on your target market, finding out types of campaigns that they were previously impressed by and what factors would make them buy a product.


Develop a Concept


When it comes to developing a concept, use the research that you have found as a base. Take inspiration from your surroundings, your business morals and ideas you have seen in practice before but be careful to make your idea original. Try to think outside the box as a straight down the line campaign will not be attention grabbing and will be expected. So the more creative you can be, the better the results should be.


Add Humour


Marketers across the globe are fast catching on to the key ingredient to a successful video campaign. Humour is something that can unite the world and if you can incorporate it into your videos, you are on to a winner. Humorous content is likely to be shared on a variety of different platforms and before you know it, your campaign could be a worldwide hit.


Outreach Tactics


Once your video or series of videos have been created, there is no use uploading them and simply hoping that they will be found. Promotion is key, and at the heart of this is outreach. You should use social media to your advantage to reach a number of people. Another tactic is to approach bloggers and website owners to ask if they would be happy to promote the video for you. This may cost you some money initially, but the returns could be huge. The bigger the buzz you can create, the greater ROI you are likely to see.


By following these simple tips and pairing them with some drive and a good team, you have a great chance of creating a successful video campaign.