FCP X: the Porsche Cayman S

This entry was posted on Monday, July 11th, 2011 and is filed under Latest News.

So, Final Cut Pro X. . . . the attention it’s received since its release hasn’t really been 100%. By not including key functionalities (that made FCP 7 the genius editing system that it is) has consequently alienated itself with professional FCP users. Why is this then?

 

 

First and foremost Apple are not stupid. They are a multi-billion pound business that is now larger than Microsoft and universally associated with sexy, slick expensive electronic goods. These guys know what they’re doing.

 

Up until now, Apple had produced two tiers of editing software. A base level editing programme that was standard on every computer they shipped known as iMovie. With iMovie consumers are able to then edit away their home movies and blogs with an easy to use interface and usability.

 

For the professional editor, Apple had the top tier of editing software, Final Cut Pro. Released in 1999 FCP has gone on to become an industry leader for NLE. A few notable films that have been cut on the recent FCP 7 are:

 

  • The Social Network (2010 Academy Award for best Editing)
  • True Grit (2010)
  • The Curious Case Of Benjamin Button (2008)
  • Enchanted (2007)
  • 300 (2007)
  • The Simpsons Movie (2007)
  • Jarhead (2005)

 

Like I said before, Apple aren’t stupid. Instead of releasing another £1000 studio edition that students and small solo businesses were dreading, Apple have done a very smart thing.

 

Time for the analogy? Well thanks to Top Gear, it can all be put into perspective.

 

Take three Porsche cars – the Boxster, 911 and Cayman. Upon the review of the then new Cayman S, Jeremy Clarkson discovered a very interesting pattern. If you look at the diagram below you’ll notice that the Cayman slots perfectly between the Boxster and the 911, coincidence?

 

 

The chart shows the increase in engine performance, top speed and price from Boxster to Cayman and the 911. When Porsche produced the Cayman S they provided their customers with a car that wasn’t as fast as their flagship 911, but faster and better than a Boxster.

 

This is a very similar case to FCPX. They developed a software package that slotted right in the middle of their video market. They’ve used a similar iMovie interface to apeal to the iMovie users. It’s the perfect transition from an amateur editing system to the realms of professional and at a very approachable user-friendly price. And for the FCP 7 user it has all the main features that editors have been crying out for.

 

Ok, so it slots into the middle of a car diagram. FCPX is still missing some key functionalities that people from FCP7 still need that aren’t included such as XML, EDL, XSAN and Multicam.  This is the reason why FCPX slots into the middle of Jezza’s Porsche diagram. It doesn’t come with these top of the range broadcasting facilities because FCPX simply hasn’t been marketed that way. If it had done, for a start, it probably would’ve cost more than the £130 thus becoming more unattractive to new users and less people downloading. Instead, Apple have chosen a different route.

 

After reading several articles and blogs these valuable functionalities are on there way thanks to third party developers! By being able to facilitate third party developers, FCPX will be up to broadcasting specs and more whilst still appealing to the iMovie generation.

 

It’s because of this that FCPX will soon be the Porsche 911 of video production.