Another step forward for web videoThis entry was posted on Tuesday, December 13th, 2011 and is filed under Latest News.
More and more people nowadays are watching web video not only on their computers but also out and about on their phones and tablets.
Now there is something new that will keep them glued even more to their devices. The BBC iPlayer now has an app for the iPhone and iPod Touch, which will allow people to watch their favourite BBC programmes on the go, when and wherever they like.
Figures show that the BBC iPlayer has already been installed on 1.5 million iPad’s since they launched the app in February of this year.
And web video has grown so much that in October 16.5 million programmes were watched on mobile devices and tablets, which is up by a staggering 129% from last year.
So the BBC is really hoping that the release of the app for iPhone and iPod Touch will boost the figures even more so.
So what can the app do?
Not only can you catch up on shows that have already aired, you can now watch live television channels and listen to live radio stations. The app also has a neat ‘Live Channels’ button, which means you can easily flip between channels like you would on your TV.
‘Live Channels’ has become possible through BBC’s work on the HLS (HTTP Live Streaming) video infrastructure for the apps, which uses adaptive bit rate technologies to improve the playback on devices.
Through this the BBC can detect the signal strength of your Wi-Fi or 3G connection, and supply you with the appropriate video quality. If you have low signal strength the streaming will be adapted to suit your connection speed, but if you then move onto a stronger signal then the stream will automatically improve video quality.
This all sounds very good and the figures so far show the app to be quite the hit with 2.7m downloads already! The BBC is also working on the iPlayer app for Android as well which will open it up to another huge market of people watching and streaming web video content on their devices.