#2: Stats and Facts

This entry was posted on Tuesday, March 15th, 2011 and is filed under Latest News.

Here at the Web Video Store we have recently stumbled across a really good presentation by the superbly named Marc Gosschalk at comScore, highlighting ‘The Value of Online Video in the UK’. Now between me and you this was originally released towards the end of January, but a lot of the points are really salient and deserve further analysis.


Using different sizes and colours of font, Marc has outlined the sheer potential – and not to mention the current scale – of web video usage across the UK. He reports that:


  •  Over 15 million in the UK are going to watch 200 million videos TODAY (big letters, orange font).
  • Over 35 million people are going to watch an average of 17 hours each THIS MONTH.
  •  84% of web users in the UK are watching online video, 64% of whom are watching video advertising content.
  •  The biggest market is, unsurprisingly, 15-22 year olds. Massive growth in 45+ though too.


Marc continues by highlighting how the growth of social media – and most importantly the sharing of web video – will facilitate further growth. Apparently 2 in 5 of web users upload video, 1 in 2 share video and 1 in 3 will comment on content. In fact, 600,000 people shared Nike’s ‘Write the Future’ ad, which just goes to show how a quality campaign can really seduce the viewer whilst boosting sales.


The presentation concludes with a piece about ‘Unified Digital Measurement’ methodology, which is well worth a read if you are looking to escape the unwanted visit of a relative.


To summarise this weblog Marc has highlighted what we already knew – that web video is going to be a huge growth area in the coming years – in a concise and engaging way. The statistics add some meat to the bones, and are conclusive proof, if any were required, that businesses in all manner of industries SHOULD be implementing a variety of video in their online communications.


You can view the presentation, and download the slides, here.